Thursday, 18 June 2015

Content Writing Services in Delhi | Content Writing Technique

Content Writing Techniques

1.     Treat your web visitors like wild animals:

     v  Your website visitors behave like wild animals (source: Jakob Nielsen’s Alertbox).
     v  They’re hunting for information or a product to buy – just like a hungry panther hunts for his next meal.
     v  When a panther sniffs a scent trail he quickly decides: will the scent trail lead to a good meal? And will it be an easy catch?
     v  Your web visitors consider the same two things: Does your website offer what they’re looking for? And can they find it easily?
     v  A hungry panther doesn’t like wasting time to catch a meal. And your web visitors don’t want to browse around your website for several long minutes to find the product they’re after. They want to find it quickly.

     v  Just like the panther makes a fast decision whether to follow a scent trail or not, your web visitor decides quickly whether your site is useful or not. So if your site looks complicated with a lot of options to choose from, they click away to check out another website.
     v  Web visitors quickly glance at your web page before guessing whether they’re in the right place or not. They don’t need to know for sure. They just want to make a quick decision.
     v  If your web visitors only glance at your website, how do you get your message across?

2.     Put your most important information first:

     v  Writing for the web is completely different than writing an essay or a paper.
     v  An essay might go like this: First, explain what you’re going to discuss. Then, present an overview of the literature. Next, discuss; and finally draw your conclusion. The most important point you make is in the conclusion – at the end of your essay!
     v  On web pages you have to do the opposite: you’re most important points always come first.
     v  An example: you’re looking for a new red three-seater sofa. When you arrive at a website you want to see it sells sofas. And secondly, you want a search box so you know you can quickly find out what the red three-seater sofas are like.
     v  Or say you’re looking for a copywriter for your website. Maybe you’re looking for someone local, so you need to see a copywriter is based in Manchester which is nearby. Or maybe your copywriter needs to understand medical terminology, so you like to see a headline like copywriting for the medical industry.
     v  Information that’s most important to your web visitors is often a simple statement of what you do. Once they understand what you do, they might want to know some important details. And then – maybe they’d like to know some background information.
     v  Journalists call this way of writing the inverted pyramid. In newspaper articles the most newsworthy information comes first before details and background information. Even if you only read the first paragraph of a newspaper story you still understand the big picture.
     v  It’s the same on your website. Your customers want to know the big picture first. Basically: What do you do? Or what can you do for them?

3.     Don’t try to be clever or creative:

          v  On the web it’s rare that a reader hangs on to every word you write. He doesn’t have time. He’s in a hurry because he could check out several other scent trails – websites – instead of wasting time trying to figure out what you do.
          v  Simple statements often work best.

When I look at a Web page it should be self-evident. Obvious. Self-explanatory. ~ Steve Krug.

          v  Clever phrasing requires people to think. And asking people to think, doesn’t work on the web because web visitors are hunting – they don’t have time to think. So keep your web copy as simple as possible.
          v  Write as if you’re writing for a 12-year old because that makes your copy easy-to-follow. And be careful with jokes unless you’re absolutely sure your target audience will get them.

4.     Write for scanners:

How many people read web pages?

Hardly anybody!
[What most web visitors do] is glance at each new page, scan some of the text, and click on the first link that catches their interest or vaguely resembles the thing they’re looking for. – Steve Krug
Research suggests that only 16% of people read web pages word-for-word. Most people scan. (source: Jakob Nielsen’s Alertbox).

How can you write for scanners? A check list:

     v  Does your headline communicate what you’re about?
     v  Does your image caption communicate a sales message?
     v  Do your sub headlines summarize your key points?
     v  Do easy-to-scan bullet points reduce wordiness?

     v  Your web visitor is hunting for information or products. Ensure he can understand your most important information by just glancing at your web page.


  1. Superb i really enjoyed very much with this article here. Really its a amazing article i had ever read. I hope it will help a lot for all. Thank you so much for this amazing posts and please keep update like this excellent article.
    Digital Marketing Company in Chennai

  2. Hello my friend! I would like to tell you that this write-up is awesome, great written and include almost all important info.
    Web Design company in Hubli | web designing in Hubli | SEO company in Hubli

  3. I have read your blog its very attractive and impressive. I like it your blog. FIXX GROUP LLP is one of the best source which has the ability to rank higher your websites providing their Digital Marketing Company Bangalore
    SEO Company in Bangalore

  4. Digital Marketing and SEO company in Lucknow-WISMAD
    Search Engine Optimization and Social Media Optimization are ruling the digital marketing sector, credits to its wide reach of audience. We, At WISMAD offer top class digital marketing services to help our clients grow business digitally. We are the best SMO service provider in the city. We give you an excellent opportunity to showcase your business on a universal platform.

  5. There are many IT services which the magnates choose for their business development. The all kind of IT services are important for the business. Content writing is also important. Thanks the admin who has given the shades over it.

    SEO Company in Lucknow | IT Company in Lucknow

  6. The IT Company and their services are in demand as there are many magnates who like to use these services to spread the business area. Thanks admin for the interesting blog.

    SEO Company in Dehradun | IT Company in Dehradun

  7. Hi,

    Thanks for sharing a very interesting article about Content Writing Techniques. This is very useful information for online blog review readers. Keep it up such a nice posting like this.

    Best Web Design Company in Bangalore

  8. BDeveloper is the best SEO compnay in Lucknow. We offer best SEO strategies at affordable prices. We have reported 110% increase in ROI. We are up-to-date with google algorithm. We rank your business at top positions in SERPs. Our services also include PPC management, Digital Marketing, Web Development and Design, Content Marketing etc.

  9. smart outsourcing solutions is the best outsourcing training
    in Dhaka, if you start outsourcing please
    visit us: graphic design training
    digital marketing training
    Seo training in dhaka